<div>KitchenAid&nbsp;is an American home appliance brand owned by&nbsp;Whirlpool Corporation. The company was started in 1919 by The&nbsp;Hobart Corporation&nbsp;to produce stand mixers; the &quot;H-5&quot; was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model &quot;K&quot;, the work of designer&nbsp;Egmont Arens. The brand&#39;s stand mixers have changed little in design since, and attachments from the model &quot;K&quot; onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer&nbsp;Williams-Sonoma&nbsp;saw brand awareness double in three years.</div>

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<div>The idea of a&nbsp;stand mixer&nbsp;was formulated by Herbert Johnston, an engineer working at the&nbsp;Hobart Corporation. He had been inspired after seeing a baker mix dough, and thought that there must be a better way of doing the task. In 1914, development began, and soon the model &quot;H&quot; mixer was launched for industrial work. The&nbsp;U.S. Navy&nbsp;ordered mixers for two new&nbsp;<em>Tennessee-</em>class battleships,<em> California</em>&nbsp;&nbsp; and&nbsp;<em>Tennessee</em>, as well as the U.S. Navy&#39;s first&nbsp;dreadnought&nbsp;battleship,&nbsp;<em>South Carolina</em>. In 1917, Hobart stand mixers became standard equipment on all U.S. Navy ships, prompting development to begin on the first home models.</div>

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<div>The first machine to carry the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart&#39;s&nbsp;<em>Troy Metal Products</em>&nbsp;subsidiary in Springfield, Ohio. Prototype models were given to the wives of factory executives, and the product was named when one stated &quot;I don&#39;t care what you call it, but I know it&#39;s the best kitchen aid I&#39;ve ever had!&quot; They were initially marketed to the farmhouse kitchen and were available in hardware stores. But owing to the difficulty in convincing retailers to take up the product, the company recruited a mostly female sales force, which sold the mixers&nbsp;door-to-door. The C-10 machine was also marketed heavily toward soda fountains and small commercial kitchens, and was also sold under the&nbsp;<em>FountainAid</em>&nbsp;and&nbsp;<em>BakersAid</em>&nbsp;model names.</div>

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<div>In 1922, KitchenAid introduced the H-5 mixer as its new home-use offering. The H-5 mixer was smaller and lighter than the C-10, and had a more manageable five-quart bowl. The model &quot;G&quot; mixer, about half the weight of the &quot;H-5&quot; was released in August 1928. In the 1920s, several other companies introduced similar mixers, and the&nbsp;Sunbeam Mixmaster&nbsp;became the most popular among consumers until the 1950s.</div>

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<p>KitchenAid mixers remained popular, and in the late 1930s, the factory would completely sell out its products each Christmas. The factory was closed for the duration of World War II. After the war, production started up again in 1946 when the factory moved to&nbsp;Greenville, Ohio, to expand capacity.<br />
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In 1985, the company purchased the&nbsp;Chambers Company&nbsp;to incorporate its range of cookers into the KitchenAid brand. After being cleared by a Federal appeals court in January 1986,&nbsp;Whirlpool Corporation&nbsp;was cleared to purchase KitchenAid after initial complaints regarding competition from dishwasher manufacturers&nbsp;White Consolidated Industries&nbsp;and&nbsp;Magic Chef&nbsp;were dismissed. Refrigerators&nbsp;were added to the product line later in 1986. The company used the popularity of&nbsp;celebrity chefs&nbsp;during the late 1980s to seize the chance to expand its customer range. In 1988, retailer&nbsp;Williams-Sonoma&nbsp;was opening new stores across the United States and released a&nbsp;cobalt blue&nbsp;stand mixer for the company. Although the retailer had been carrying KitchenAid products since 1959, the new stores introduced the mixers to a wider range of home cooks. This combined with a change in marketing strategy for KitchenAid, which resulted in a doubling of brand awareness over the course of the following three years.</p>

<p>KitchenAid began manufacturing blenders and other small appliances in the mid-1990s. The brand was further promoted by sponsoring the&nbsp;PBS&nbsp;show&nbsp;<em>Home Cooking</em>, and by introducing the mixers to television chefs such as&nbsp;Julia Child&nbsp;and&nbsp;Martha Stewart. Following the success with William-Sonoma, specific points of purchase were set up in department stores such as&nbsp;Kohl&#39;s&nbsp;and&nbsp;Macy&#39;s. Specific color mixers were released for specific retailers or to benefit charities, such as a pink mixer released to raise funds for breast cancer research or mixers sold at&nbsp;Target&nbsp;stores being available in that company&#39;s signature shade of red. The ProLine range of appliances was launched in 2003 with an initial six-month exclusivity agreement with Williams-Sonoma.</p>
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KitchenAid

Lodge

Asko

Cookware

Complete your kitchen with our curated range of Kitchen & Coffeeware. From durable cookware and elegant serveware to premium brewing tools and coffee accessories, every item is designed to enhance your cooking and coffee rituals—blending function, style, and everyday convenience.

Kitchen & Coffeeware

English

Lodge Cast Iron Sportsman's Grill

<ul>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">Seasoned for a natural, easy-release finish that improves with use</span></span></li>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">The right tools to sear, saut&eacute;, simmer, bake, broil, braise, fry, and roast</span></span></li>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">At home in the oven, on the stove, on the grill, or over the campfire</span></span></li>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">Easy care: hand wash, dry promptly, rub with cooking oil</span></span></li>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">Unparalleled heat retention and even heating</span></span></li>
	<li class="p1" color:="" helvetica="" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "><span style="color:#000000;"><span style="font-size:14px;">Brutally tough for decades of cooking</span></span></li>
</ul>



	


Seasoned for a natural, easy-release finish that improves with use



	


The right tools to sear, saut&eacute;, simmer, bake, broil, braise, fry, and roast



	


At home in the oven, on the stove, on the grill, or over the campfire



	


Easy care: hand wash, dry promptly, rub with cooking oil



	


Unparalleled heat retention and even heating



	


Brutally tough for decades of cooking






<div style="padding: 0rem 3rem 1rem 2rem; font-size: 14px;">
<p style="margin-top: 1rem;">Our monthly coffee care plan simplifies the process, ensuring consistently delightful coffee experiences.</p>
<p style="margin-top: 1rem;"><strong>Think of it as a VIP treatment for your coffee essentials:</strong></p>
<div style="display: flex; margin-top: 1rem;"><img style="max-width: 100%; height: 18px; width: 18px;" src="https://ucarecdn.com/7b2166d8-9daf-451c-a48c-d82f8abd0d8c/20241111095403_ic_check_box_24px.webp" alt="" />
<p style="margin-left: 1rem;"><strong>Regular maintenance:</strong></p>
</div>
<ul style="margin-left: 0.5rem;">
<li style="margin-top: 0.5rem;">We'll perform routine cleaning and descaling to remove built-up coffee oils and mineral deposits, preventing malfunctions and improving taste.</li>
<li style="margin-top: 0.5rem;">We'll grease moving parts and check for wear and tear, keeping your machine running smoothly.</li>
</ul>
<div style="display: flex; margin-top: 1rem;"><img style="max-width: 100%; height: 18px; width: 18px;" src="https://ucarecdn.com/7b2166d8-9daf-451c-a48c-d82f8abd0d8c/20241111095403_ic_check_box_24px.webp" alt="" />
<p style="margin-left: 1rem;"><strong>Preventative care: </strong></p>
</div>
<ul style="margin-left: 0.5rem;">
<li style="margin-top: 0.5rem;">We'll inspect burrs for wear and suggest replacements, ensuring consistent grinding and optimal extraction.</li>
<li style="margin-top: 0.5rem;">We'll identify potential issues early on, saving you from unexpected breakdowns and costly repairs.</li>
</ul>
<div style="display: flex; margin-top: 1rem;"><img style="max-width: 100%; height: 18px; width: 18px;" src="https://ucarecdn.com/7b2166d8-9daf-451c-a48c-d82f8abd0d8c/20241111095403_ic_check_box_24px.webp" alt="" />
<p style="margin-left: 1rem;"><strong>Expert advice: </strong></p>
</div>
<ul style="margin-left: 0.5rem;">
<li style="margin-top: 0.5rem;">Our coffee specialists are available to answer any questions you have about brewing techniques, troubleshooting, or choosing the right beans for your taste preference.</li>
</ul>
</div>
<hr style="border: 0.5px solid #242424;" />
<div style="padding: 0rem 3rem 1rem 2rem; font-size: 14px;">
<p style="margin-top: 1rem;"><strong>It's like having a dedicated team of coffee experts at your service.</strong></p>
<div style="display: flex; margin-top: 1rem;"><img style="max-width: 100%; height: 18px; width: 18px;" src="https://ucarecdn.com/7b2166d8-9daf-451c-a48c-d82f8abd0d8c/20241111095403_ic_check_box_24px.webp" alt="" />
<p style="margin-left: 1rem;"><strong>Certified specialists. </strong></p>
</div>
<p style="margin-left: 2rem; margin-top: 0.5rem;">Our technicians are trained and equipped to handle all your coffee equipment needs.</p>
<div style="display: flex; margin-top: 1rem;"><img style="max-width: 100%; height: 18px; width: 18px;" src="https://ucarecdn.com/7b2166d8-9daf-451c-a48c-d82f8abd0d8c/20241111095403_ic_check_box_24px.webp" alt="" />
<p style="margin-left: 1rem;"><strong>Convenience at your doorstep. </strong></p>
</div>
<p style="margin-left: 2rem; margin-top: 0.5rem;">We schedule appointments at your convenience, ensuring minimal disruption to your routine.</p>
</div>

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